Keeping The Artistic Traditions Alive
EDITORIAL
How to Get Represented by an Art Gallery
Artists have different goals at different stages of their careers. As we round up the first quarter of the year, we know that a good number of African artists’ goals this year include getting their art to new audiences, having their first solo presentation, connecting with collectors, and getting into art residencies or fellowships. For some artists, it is getting represented by a reputable art gallery, as it might be the move that positions them for new audiences and art sales.
A gallery representation for an emerging or established artist is a collaboration that can make or mar the progress of an artist in their career. This is why an artist needs to know why this representation is important to them. Depending on the needs of the artist, excellent gallery representation can provide economic, networking, and branding benefits. However, these benefits can change over time. Here is a step-by-step process of what to do to get a good gallery representation as an emerging African artist:
Start by building a strong portfolio. This is a way to market yourself to potential galleries. A good portfolio will include high-quality images of your art with clear details on mediums, sizes, and titles. It should also include an artist statement, a bio, and an updated resume of your art that has been shown anywhere before. You can have a personalized website domain, an online portfolio website platform like Dropbox, or any presentation app like Google Slides. Find what works for you.
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